Fire Up Your Taste Buds with S’mores

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The crackling sound of a campfire, the cozy warmth it provides, and the sweet aroma of marshmallows roasting over the flames – these are the sensory experiences that have made s’mores and roasted marshmallows an integral part of American culture. Whether it’s at a campsite, a backyard bonfire, or even a cozy indoor fireplace, these treats have captured the hearts and taste buds of millions of Americans. In this blog, we’ll explore the popularity of s’mores and roasted marshmallows in the United States, the fascinating history behind them, and even provide you with a delicious s’mores recipe to enjoy with your family around a fire feature in your landscape.

The Popularity of Roasted Marshmallows

Marshmallows have been a beloved sweet treat in the United States for generations. While they are commonly used in a variety of desserts, their popularity soars when they are roasted over an open fire. According to statistics, a staggering 90 million pounds of marshmallows are sold in the United States each year. What’s even more interesting is that roughly half of these marshmallows end up being toasted to golden perfection around a fire.

But what is it about roasted marshmallows that makes them so irresistible? The answer lies in the magical transformation that takes place as marshmallows are exposed to fire. The outer layer crisps and caramelizes while the inner part becomes gooey and warm. This delightful combination of textures and flavors is what makes roasted marshmallows such a beloved treat.

The S’mores Phenomenon

While roasted marshmallows are heavenly on their own, they find their most iconic form in the creation known as s’mores. This delectable treat consists of roasted marshmallows sandwiched between graham crackers and chocolate. The name “s’mores” is a contraction of the phrase “some more,” as in, “I want some more of that!”

The history of s’mores dates back to the early 1900s, and the Girl Scouts of America are credited with popularizing the recipe. In fact, the first published recipe for s’mores can be traced back to a 1927 Girl Scouts handbook. The combination of gooey marshmallows, crunchy graham crackers, and melted chocolate quickly became a campfire favorite and has remained a beloved tradition ever since.

Creating Your Family-Friendly Landscape Fire Feature

To fully enjoy the s’mores and roasted marshmallow experience, it’s essential to have a fire feature in your family-friendly landscape. Whether you choose a traditional outdoor fire pit, or a stylish fire table,  having a designated space for roasting marshmallows and creating memories with loved ones is a must. Make sure your fire feature adheres to local safety regulations and guidelines to ensure a safe and enjoyable experience for everyone. 

See “Scott Cohen’s Outdoor Fireplaces & Firepits” book on Amazon (INSERT LINK HERE).  

S’mores Recipe: A Taste of Tradition

Now that you have your fire feature ready, it’s time to indulge in the time-honored tradition of making s’mores. Here’s a simple recipe for you to follow:

Ingredients:   Marshmallows, Graham crackers, Chocolate bars (traditionalists prefer milk chocolate, but feel free to experiment with dark or flavored chocolates)


  1. Start by roasting your marshmallow to your desired level of golden perfection. You can use a long stick, a skewer, or a marshmallow roasting fork.
  2. While your marshmallow is roasting, break a graham cracker in half to form two squares.
  3. Place a piece of chocolate on one of the graham cracker squares. You can use a whole chocolate bar or break it into smaller pieces for easier melting.
  4. Once your marshmallow is ready, carefully slide it off the roasting stick onto the chocolate-covered graham cracker square.
  5. Quickly place the other graham cracker square on top of the marshmallow, creating a sandwich.
  6. Gently press the two graham cracker squares together to let the heat from the marshmallow melt the chocolate slightly.
  7. Allow the s’more to cool for a moment before taking your first delicious bite. Be prepared for a delightful mess!



A Green Scene designer’s favorite: 

The popularity of s’mores and roasted marshmallows in the United States goes beyond mere statistics; it’s a testament to the enduring allure of simple pleasures, family traditions, and the magic of gathering around a fire. So, whether you’re at a campsite, in your backyard, or by the fireplace, savoring the sweetness of a perfectly roasted marshmallow sandwiched between graham crackers and chocolate is a delightful experience that will continue to warm hearts for generations to come.

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